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by Gaming Edge Associates

Three of the world’s premier independent gaming research and professional services firms – UK-based H2 Gambling Capital and Gaming Edge Associates, and New Jersey-based Spectrum Gaming Group – have combined their decades of expertise in all facets of the global gambling industry to form Global iGaming Advisors (GiGA), a single-source solution for companies seeking success in the soon-to-open US Internet-gambling market.

London / United Kingdom / 2018-05-16 (GlobalGamingPR) - ‘Our partnership brings together our gambling knowledge and expertise from both the European online and US retail markets and we are excellently positioned to advise clients looking to develop their online business, especially with the regulatory changes expected in the US,’ stated Anton Bell, a Partner with Gaming Edge Associates.
Combined, the group has experienced all sectors of industry, with solid macro-level understanding of international markets and hands-on experience working directly with successful online and land-based operators and their customers. Having developed proprietary tools and methodologies, they are equipped to embrace the challenges faced by clients in today’s dynamic marketplace:
1) Evaluating the market, customer and regulatory opportunity
2) Assessment of pre-licensing suitability and readiness
3) Strategy and planning
4) Informed technology and partnership decisioning
5) Business launch and implementation
Michael Pollock, Managing Director of Spectrum Gaming Group, added, ‘Our growing US client base welcomes the expertise that H2 and Gaming Edge bring, especially their hands-on experience working with many of the leading online operators. Our network of longstanding relationships with US land-based operators, lottery directors and legislators enables us to connect clients with the right people, informed and equipped with the knowledge to make the right business decisions.’
Spectrum Gaming Group will be co-chairing the Global i-Gaming Summit & Expo 17-19 May 2018 in San Francisco.
Please contact [email protected] for more information

1) Evaluating the market, customer and regulatory opportunity
• Providing comprehensive data, understanding and projections for the changing global gambling market, online and offline. Current and ongoing analysis of US (Federal and State), European and International public policy.
2) Assessment of pre-licensing suitability and readiness:
• Providing quality support pre and post licensing process, globally, including fiscal evaluations.
3) Strategy and planning:
• Defining the vision, strategy, objectives and detailed plans/models for business, marketing, brand, customer and organisation planning.
4) Informed technology and partnership decisioning:
• Partnership and product evaluation for clients looking for a poker network, gaming software or back office supplier, including the Poker Edge Scorecard, a detailed evaluation of the 17 major Poker software solutions.
5) Business launch and implementation:
• Full support through organisation build, launch and marketing execution.
6) Leverage our established global networks of offline and egaming operators and suppliers:
• eGaming operators - all three parties have long standing relationships and experience working with leading eGaming operators globally, including European online sports, poker, casino and bingo, US and International land-based operators, US lottery directors, and US and European legislators.
• Suppliers with product, market and customer experience – our relationships with expert providers who can assist your continued business growth e.g. recruitment, marketing, legal, analytics and research.

Experience. Integrity. Independence - these are the hallmarks of Spectrum Gaming Group, the world’s foremost gaming research and professional services firm. Through our staff and global network of affiliates and associates, we employ renowned experts in every facet of the gaming industry, from research to regulation.
Spectrum has been working with private and public sector clients since its founding in 1993, though the collective gaming industry experience of our executives and associates is measured in hundreds of years.
Governments, gaming operators, developers and investors in five continents have retained Spectrum, and we stand ready to serve clients through our offices Atlantic City, Bangkok, Guangzhou, Hong Kong, Las Vegas, Macau, Manila and Tokyo.
Contact: Michael Pollock, Managing Director
Telephone: +1 609 926 5100
Email: [email protected]
Or visit

Formed in January 2009 and based in London, UK, Gaming Edge Associates is a leading firm of independent consultants providing online expertise to the gambling and gaming industry. Through a powerful combination of strategic and operational experience in high growth Internet organisations, Gaming Edge Associates is able to offer high quality expertise in a cost effective way. We deliver pragmatic, high impact solutions tailored to the needs of our clients.
A core understanding of the gaming customer, the marketplace and competitor offerings ensure our Associates are highly knowledgeable. Senior management experience at market leading operators, with hands-on responsibilities through launch, growth and optimisation, guarantees our ability to solve the many challenges faced by our clients.
Gaming Edge Associates offers three main business areas – Consulting Services, Recommended Partners and Proprietary Products.
Due to the competitive nature of the industry our integrity is paramount and we have absolute respect for client confidentiality.
Contact: Ben Fried
Telephone: +44 (0)208 123 8825
Email: [email protected]
Or visit or our testimonials page for examples of our satisfied clients.

H2 Gambling Capital is a UK based management consultancy providing off-the-shelf data and analysis regarding the gambling industry. H2 have supplied information to over 500 organisations in the past decade including governments, regulators, lobbyists, corporate clients and the financial services sector. During this period H2 have also have successfully completed over 200 consulting projects on behalf of clients.
H2 Gambling Capital is considered to be the foremost source of data and market intelligence regarding all aspects of the global gambling industry: land-based or interactive. The company covers all aspects of the betting, gaming and lottery industry with H2’s data having become regarded as the industry standard.
H2 are by far the most quoted source of information in investment bank sell-side analysts’ notes, company annual reports and the media. In terms of the latter H2 has been quoted by the BBC, the Economist the New York Times, Bloomberg, Forbes, the Financial Times, the New Yorker, CNBC and Time Magazine.
H2 is eGaming Review’s official data partner and a partner firm of Gerson Lehrman Group. H2 already work closely with leading Italian consultancy TrustPartners who will contribute their knowledge of the most developed dot country iGaming market to Global iGaming Advisors’ service.
In addition via H2 Sport the company services the growing number of issues relating to both the gambling and sports sectors. These include areas such as funding, integrity, sponsorship, media rights, etc.
Contact: Simon Holliday
Telephone: +44 (0)161 332 1949
Email: [email protected]
Or visit

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Global Gaming PR has been developed by industry experts and gaming journalists who wanted to give PR firms and companies a complete range of tools and solutions to promote their activity in gaming worldwide.
Global Gaming PR is a unique opportunity to target audiences : media, operators, investors, analysts, clients... all directly involved in gaming industries: lotteries, betting businesses or casinos.
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